Just. Real. Nice. Now that's what I call a brief. Matt Kristofski from Parrotdog came to us to help realise his vision for the brand and packaging of this fast-growing brewery. Timely - as the company had secured a New Zealand brewery first - securing a distribution deal with Australian supermarket giant Coles. This clean minimal and deliberately understated design response was developed both as a reflection of the company values (Just. Real. Nice) and as a conscious response to the busy craft brewing design vernacular. Awesome bottle renders by Andrew Martis.